LATEST PSYCHOLOGY

Abstract An attempt is made to explore the predicting factors of the perception of product comments on word‐of‐mouth through social media (social‐WOM). The concept of the Social Information Processing theory is borrowed to develop a 4‐stage framework in which 4 determinants drive the 2 perceptions of sWOM product comments through 2 sequential intervening mediators. The field study is conducted in Taiwan. Survey data are collected...

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