LATEST PSYCHOLOGY

Evolutionarily minded researchers have hypothesized that women advertise their ovulatory status by wearing red or pink clothing on relatively cold days. Many of these studies have been based on samples of women who have self‐reported their clothing choices, a practice that raises questions about accuracy. In two studies, we evaluated the relationship between women’s fertility and their clothing choices using four methods for measuring clothing colour: self‐reports; trained raters’ judgements...

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