LATEST PSYCHOLOGY

Abstract Consumers' product‐disposal behaviors impact the environment, businesses, society, and consumer well‐being. This research explores if and how consumers' disposal behaviors are influenced by sentiments of nostalgia. Four experimental studies are conducted, two on student samples and two on general population, to test our hypotheses. Study 1 shows that compared with collective nostalgia, personal nostalgia elicits higher intention to keep and reuse products. In contrast, collective...

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