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People perceive and treat women as sex objects in social exchanges. The interaction processes through which women are objectified, however, have rarely been considered. To address this gap in the literature, we propose the Social Interaction Model of Objectification (SIMO). Rooted in social exchange and objectification theories, the SIMO predicts objectifying behaviours stemming from sexual goals between men and women. We propose that the behavioural dynamics of objectification can be...


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